Beauty Business Branding for Skincare

Celeste is an absolute wealth of knowledge when it comes to skincare, and I had such a blast creating branding photos for her! She wanted a collection of fun, polished images she could use throughout her website and social media, and this session was such a great opportunity to show off both her personality and her expertise.

Celeste owns Glo Skin & Body Spa in Yreka, California, and if you’re in the area and looking for someone who really knows her stuff when it comes to skincare and body care, her little shop is definitely worth checking out.

For her branding session, we wanted a variety of images that she could use in different places throughout her business. We photographed her with her new skincare products, bottles, and creams, along with plenty of portraits.

We also incorporated some lifestyle images of Celeste working on her laptop, because let’s be honest, there’s a LOT of computer time that goes into running a business that people never see. Those behind-the-scenes images are perfect for showing a little more of the person behind the brand and giving potential clients a glimpse into her day-to-day world.

Celeste looked absolutely gorgeous and polished in her professional outfits, and she has such a natural confidence that made photographing her incredibly easy. She knows her stuff, she takes her work seriously, and she clearly loves what she does, and I wanted the images to communicate all of that.

For the setting, we used a cute little hotel in historic downtown Jacksonville, Oregon, which ended up being such a fun backdrop for a branding session. Rather than making everything look like a traditional office or studio, we were able to create images that felt warm, stylish, approachable, and a little more lifestyle-oriented.

And that’s one of my favorite things about branding photography.

You don’t need every image to be a formal headshot. In fact, I think having a variety of photos makes your brand feel much more alive. A few polished portraits, some images of you working, photos featuring your products, and candid-looking moments can give you a whole library of content to pull from for your website, social media, newsletters, and marketing.

Celeste, thank you for trusting me to help you create these! I had such a fun time photographing you and bringing your brand to life.